Vegan Fashion Hits the Runway
"It was beautiful and amazing," says designer Leanne Mai-ly Hilgart, who's behind the Vaute Couture line. "People are realizing that we can all make choices about the things we buy and wear, instead of allowing fashion magazines to choose trends for us
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[See Vegan Fashion: A Look at the Vaute Couture Line.]
Hilgart, 30, of New York, is on a mission to bring vegan fashion into the mainstream. That's right: Going vegan extends beyond what you put on your plate. Vaute Couture caters to people who care about where their clothes come from and how they're made also love style and fashion. The company produces clothing made without any animal skins or products that have been tested on animals. In addition to fur and leather, vegan designers don't use wool, sheepskin or lambskin
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Hilgart's success is indicative of a push toward eco-friendly, cruelty-free clothing, experts say. The Humane Society of the United States lists more than 300 designers, brands, and companies on its fur-free list, and Stella McCartney and Steve Madden are among the big names getting in on the trend. Target, Bakers, and Payless all offer vegan shoes in addition to regular kicks. "Leanne is paving the way for future compassionate designers," says Michelle McDonald, fashion outreach manager for the Humane Society's fur-free campaign. "Animals are killed in the most brutal ways skinned alive fashion
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Indeed, life on a factory farm often spells death for the animals used to make material for clothing
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That lack of awareness is what Hilgart is working to change. She launched Vaute Couture in 2008, but she's been an animal rights advocate since she was 10 years old, when she and her friends went door to door selling homemade artwork to raise money for a local animal shelter. When she was 12
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Fast forward more than 10 years, when Hilgart was working as a Ford fashion model in Hong Kong while also pursuing an MBA at DePaul University in Chicago, her hometown. She realized that the best way to make her voice heard was through entrepreneurship a business that would do good work in every facet. Vaute Couture was born
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Vaute Couture has since expanded to include dresses, skirts, tops, pants, and sweaters for both men and women
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clarisonic plus, low-impact fabrics, which means they have a low carbon footprint. Staples include organic velvet and moleskin, 100-percent recycled zero-waste satin, waxed canvas, bamboo jersey, and washi paper knits. Hilgart also commonly uses vegan "leather" made from recycled fibers
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