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BROCHU WALKER has identified a void in the market for a collection built on the principal of layering and wrapping. Color palettes are always neutral with a bold accent and luxurious fabrics. Crisp cottons, warm cashmeres, soft knits abercrombie and fitch sale, and rumpled woven pieces are the cornerstones of BROCHU WALKER.
BROCHU WALKER reveals four exclusive concept stores



This Spring 2011, BROCHU WALKER may be coming to a town near you abercrombie and fitch uk! Designers Lisa Brochu and Lauren Walker are revealing exclusive, limited-time, concept stores around the country at four of their most supportive specialty stores. The trendsetting duo came up with this unique concept to give their specialty stores a chance to experience the brand in its entirety. “We often hear our buyers say that they love our collection and wish they had the budget to buy more of the line”, says Lauren. Each BROCHU WALKER concept store will feature favorite styles from both the BROCHU WALKER and 247.365 Spring 2011 collections in an array of colors.
They recently expanded the BROCHU WALKER brand with 247.365, a line of basics that are designed to be worn 24 hours a day, 7 days a week, 365 days a year. 247.365 features popular BROCHU WALKER styles created in softer, more casual bodies- sumptuous draped tees in lightweight slub jersey, updated french terry sweats, and sleek cotton/modal tee shirt dresses. “We had always intended for BROCHU WALKER to be a head-to-toe layering collection and we realized that the tees and other basic pieces are able to stand on their own, creating a mix-and-match collection that fits easily within BROCHU WALKER and with every other piece in a woman’s closet,” says Lisa.
The concept stores will be open at each retailer for a limited-time of two weeks before packing up and moving on to the next location. The concept store dates are:
Lisa Brochu and Lauren Walker, both formerly from the East Coast but now residing in Los Angeles, have completely opposite styles and personalities. Lisa Brochu loves tailored, menswear inspired pieces personalized with bold accessories while Lauren Walker is beachy and bohemian, with a downtown edge. Lisa Brochu, former Design Director at Joie, spent years leading design teams for American Eagle Outfitters and Abercrombie Fitch. Lauren Walker, former National Sales Manager at YaYa Aflalo, was also integral in the growth of Splendid and James Perse abercrombie and fitch outlet. Together, Lisa and Lauren have over 20 years of experience in the fashion industry.
Customers will experience a total BROCHU WALKER shopping extravaganza complete with BROCHU WALKER imagery, hangers, shopping bags, and a special gift with purchase. Lisa Brochu and Lauren Walker will also be making personal appearances and hosting launch parties at a few of the boutiques.
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