The Dreaded Google Penalty lululemon
There is always a lot of talk on SEO Forums about penalties. Recently there was some discussion about 3 specific Google penalties:
The penalty The penalty Index Exclusion
There has been a lot of debate about whether the drop of a websites rank by 30 or 950 spots in Google is really a penalty for unethical SEO tactics, or is it simply a result of an algorithm shift (and the particular site just didn measure up against the new algorithm so it dropped) Pandora Necklace.
Many people insist there is no penalty (except Exclusion for really blatant Hat techniques), and rather it is all about Filters. If you do something that triggers a filter your site won rank as highly tiffany. Whether you call it a filter or a penalty, the results are the same. If you don follow best practices victoria secret swimwear, sooner or later your site will be penalized or filtered out of the top rankings.
It is widely accepted that the 30 penalty affects the whole domain lululemon, however the 950 penalty only affects specific URLs for specific keywords beats by dre.
Rather than actually moving your site back by precisely 950 spots, I think it is more likely that you are just going to be banished to the end of the results. It also appears to be specific to certain search queries. A site may go from first page to last page in the SERPs (search engine results page) on one keyword chan luu bracelets, and still hold a top ranking on another keyword.
Both of these penalties are associated with shady optimization practices tiffany blue nikes. Some say these penalties happen when there is keyword stuffing, while some others say that these penalties are because of shady link building practices.
It is widely believed that getting too many links within a short time span and with similar anchors can raise red flags with Google. I personally believe this to be true and always tell people to be careful with their link acquisitions clarisonic mia. Acquire links at a consistent, natural pace.
Google doesn believe that sites will naturally gain large numbers of links quickly vivienne westwood, unless a software is being used and the system is being gamed. Google looks for what would naturally occur. Most people gain links over time as content spreads and it is rare to gain large numbers of links naturally in a short time period lululemon.
Another penalty is the Index Exclusion penalty or a complete ban lululemon outlet. When a site gets hit with this Google throws the entire site and all their pages out of the Index.
This is reserved for sites that severely violate the quality guidelines and adopt black hat methods such as cloaking and doorway pages vanessa bruno.
With proper onpage optimization and by following the tips above, your site should fare well in the engines and you should have nothing to worry about. Since 1998 Jennifer expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue Pandora Charms. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing monster beats, social media and more.Related：

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